IQ News: bits

-Bluefly, New York, an online retailer of discounted designer fashions, has signed a comprehensive marketing agreement with Excite, Redwood City, Calif. Bluefly.com will be integrated throughout Excite.com, WebCrawler.com, and the Excite co-branded channels of Netscape’s Netcenter sites through a combination of commerce, advertising and promotional programs.

-PeopleLink, Santa Monica, Calif., entered into a co-marketing agreement with national Internet services provider GTE, Dallas. PeopleLink, outsource provider of community-based communications services, will offer GTE subscribers a GTE-branded Instant Messaging application that is real-time and platform-independent. The software will be available on the GTE homepage and on a co-branded Web site.

-Atom Corporation, Seattle, last week launched atomfilms.com, the company’s Web site where the company will develop and deliver new entertainment properties. Atom plans to distribute short films, animation and digital media via the Internet, as well as through traditional media venues. Partnerships include Home, Mr. Showbiz and SonicNet.

-OnHealth Network, Seattle, a network of health-related information, services and products, announced a marketing and co-branding agreement with drugstore.com, Redmond, Wash. Ads for drugstore.com started running last week on the OnHealth Network site, and links from onhealth.com to drugstore.com will be placed throughout the network. The OnHealth logo and return button will be displayed on the entry and exit pages on drugstore.com that are accessed by OnHealth users.

-Discovery Channel Online, Bethesda, Md., has confirmed a multi-year, co-branding partnership agreement with Mercury, a division of Ford Motor Company. The deal marks the continuation of a successful co-branding agreement originally signed by the two companies in 1998. The alliance provides Mercury with exclusive brand sponsorship of Mercury’s Planet of Wonders, a series of quarterly scientific expeditions on discovery.com.

-Correction: Search engine Inktomi is not owned by CNet, San Francisco, as reported last week. It is an independent company based in San Mateo, Calif