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Baileys Original Irish Cream, which launched a Web site earlier this year, has just unveiled its first banner campaign.
The effort, which began to appear last week and runs through the end of November, involves banners running on 22 sites represented by ad network Real Media. The banners promote an online version of the game Truth or Dare, a new addition to Baileys’ PleasureDome site (www.baileys.com).
The banners will seek to publicize new aspects of the site and drive traffic there, primarily from locally focused sites.
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