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CHICAGO Brown-Forman has assigned media duties for its $5 million Korbel Champagne brand to Carmichael Lynch without a review, according to the shop.
The shop will officially take over the media account, which had been with Omnicom Group’s OMD in Chicago, in October. Korbel creative is handled by Korbel Media/Red Ball in Beverly Hills, Calif.
CL handles creative for several of the Louisville, Ky.-based company’s wine brands, including Fetzer and Bolla.
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