Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The heads of Interpublic Group and WPP Group expect a trend in which teams of agencies from holding companies compete for large, integrated accounts to continue, pointing to Intel’s ongoing $300 million global review, where the client approached the parents first. Global reviews for HSBC Group and Samsung were other recent examples, and WPP came out on top in both.
Talk of what WPP CEO Martin Sorrell called “super-agency” approaches arose during Sorrell’s presentation to Wall Street analysts at the CSFB Media and Telecom Week conference in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in