IPG Merger Eliminates Suissa Miller Name

LOS ANGELES Nearly four months after announcing merger plans, Interpublic Group shops Suissa Miller and Dailey & Associations officially combined operations today and the Suissa Miller name has disappeared, agency officials confirmed.

The merged shop is now housed at Dailey’s offices in West Hollywood, Calif. Approximately 50 Suissa Miller staffers have made the move, and the combined shop now has 275 employees and billings of more than $600 million.

One client conflict arose as a result of the merger—Lindt & Sprungli’s Ghirardelli Chocolate Co. Suissa Miller picked up the $2 million account in April 2003. Dailey handles advertising for Nestle chocolate. Ghirardelli in San Leandro, Calif., has moved its account in-house and is not expected to seek an outside agency for at least six months, sources said. A Ghirardelli representative declined comment.

Dailey first announced plans for the two shops to merge in October [Adweek Online, Oct. 2, 2003]. At that time, Suissa Miller chairman David Suissa said the goal was to make the agency “a major force on the West Coast.” Suissa is now a vice chairman at Dailey, along with Bruce Miller, formerly president of Suissa Miller. Dailey chairman and CEO Cliff Einstein and president and COO Brian Morris remain in their current roles.

In addition to Nestle, the combined shop’s clients include Safeway, Honda Motorcycles, Dole Foods, Callaway Golf, Princess Cruises, California State Automobile Association, and Farmer John.