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Iomega has begun a review to find an ad agency for its estimated $30-35 million account.
The Roy, Utah-based company, which markets the Zip, Jaz and Clik! data-storage drives, is looking for a shop in the West, Midwest or Southwest, according to sources close to the review. The client also is looking for an agency with technology experience and a packaged goods and consumer marketing background. It has enlisted consultancy Select Resources International, Los Angeles, to assist in the search.
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