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Interpublic Group has to like its odds in the Kmart creative review.
Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to sources. The third is Dentsu’s mcgarrybowen in Chicago.
Final presentations took place this week at Kmart’s headquarters in Hoffman Estates, Ill. and a decision is expected in the next few weeks. The retailer spent $175 million in media last year, according to Nielsen.
(Interestingly, Interpublic could have had yet another contender for the business—Hill Holliday in Boston—but the shop withdrew before the final pitches, sources said.)
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