InterActive Agency Goes Into Training For Camp Eudora

InterActive Agency in Santa Monica, Calif., has created an integrated marketing program promoting Qualcomm’s Web site for the Sept. 15 launch of its Eudora Pro v3.0.3 with Eudora Productivity Toolkit.
To drive traffic to the site, known as Camp Eudora (www.campeudora.com), InterActive Agency created an online, print and direct mail campaign with a football training theme. A two-sided insert in the Sept. 15 issue of Computer Retail Week encourages retailers to “Train Hard, Win Big,” using referee signals to draw attention to product features. The agency also developed a shelf-talker promoting free materials available to consumers who buy the software.
Tag Media in Santa Monica created the Web site. –Angela Dawson