BOSTON Duffy & Shanley has been selected by Intelligroup ,a provider of business software and consulting services, for marketing chores.
The independent shop in Providence, R.I., is tasked with creating advertising, interactive and public relations programs for the Edison, N.J.-based client.
D&S was chosen based on “its category experience in enterprise software” and its ability to offer integrated services, said Mike Mandato, vp, sales and marketing for Intelligroup.
Agency president Jon Duffy said the assignment is important because it gives the shop a chance to work for a national brand and increase its own standing in the business-to-business category.
The media budget was not disclosed, but is likely to be in the $500,000-1 million range.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity