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BOSTON Computer chip giant Intel has confirmed a review of its media-buying business, handled by Interpublic Group’s Universal McCann, which sources said is expected to defend.
The client spends about $100 million annually in U.S. measured media, per Nielsen Monitor-Plus. Sources estimated global ad spending in the $300 million range.
IPG’s McCann Erickson handles creative duties, but a client representative stressed that those chores are not currently in play.
Agency executives at UM and McCann either could not be reached or declined comment.
Intel,
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