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Partnerships between musicians and brands are now an established practice, but a new initiative from Intel and Vice aims to take the trend to a global level.
Last week, the technology company and the media agency announced the launch of the Creators Project, a multiyear, multidiscipline, multicountry campaign to expose new artists and facilitate collaborations—as well as build Intel’s consumer brand recognition.
The online component of the project has already launched, with a Web site (thecreatorsproject.com)
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