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Initiative’s Innovations division is testing the advertising potential of wireless digital picture frames. The test, for Initiative clients such as Lionsgate, Dr Pepper, Snapple, Carl’s Jr., Hardee’s and Kia Motors, is being conducted with Frame Media, a company that is working to develop the emerging medium by offering consumers hundreds of channels of content that can be streamed on the Wi Fi-enabled digital picture frames, right alongside the family photo album.
Both Frame Media and Initiative are betting that Wi-Fi digital picture frames may be the next emerging medium.
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