Initiative Media Makes Executive Changes

LOS ANGELES — Interpublic Group of Cos.’ Initiative Media North America is installing new leadership at two of its regional offices and at Initiative Partners, the L.A.-based unit that works with small and midsized agencies, sources said.

Bruce Silverman, CEO of Initiative Partners, is leaving the media agency to join WongDoody in Los Angeles, where he will serve as president. Replacing Silverman as president of Initiative Partners is Randy Bixler, who was previously director, Western region client services, sources said.

Rich Simms, executive vice president, general manager of Initiative’s Atlanta-based Southeast region, will move to Los Angeles to serve as executive vice president, general manager of Initiative Media’s Western region, sources said. He will be replaced in Atlanta by Rob Claxton, senior vice president, group account director in the Southeast.

Initiative representatives could not immediately be reached for comment.

WongDoody was previously led by managing partner Ben Wiener, who will maintain his current title, according to a statement issued by the company.