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BOSTON-Radisson Hotels’ first campaign from Ingalls Advertising draws heavily on the Boston shop’s reality-based marketing philosophy and the candid style of renowned photojournalist Elliott Erwitt.
A series of print ads breaking nationally next month use the tagline, “The difference is genuine.” The effort features actual employees of the hotel chain and plays up their hospitality and friendliness.
In one execution, concierge Roberto Vidas, who works at a Radisson in Orlando, Fla., is assisting a pair of young guests.
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