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Horizon Media, which calls itself the world's largest independent media agency, won the business of international hotel chain La Quinta Inns and Suites after a review.
The chain, which has worked with creative agencies such as Mullen and Chicago's Element 79 in the past, picked Horizon to manage communications planning and paid media activation across all channels. The account will be run from the agency's Los Angeles office.
The win follows yogurt brand Chobani's decision to move its approximately $30 million media account to Horizon last month after five years with Omnicom's OMD.
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