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Jim Beam has sided with the incumbents.
Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have collectively pitched and won Beam’s global creative business, according to sources. Total account revenue is estimated at $3 million.
Jim Beam is the namesake brand of Beam Inc., a company whose portfolio also includes Sauza and Hornitos tequila, Pinnacle and Effen vodka, Maker’s Mark bourbon and Courvoisier cognac.
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