ImPAct Live Plans Multimedia Ad Network

NEW YORK Independent marketing firm ImPAct Live Media said it has been selected to launch a new sponsorship and promotion network on behalf of the Port Authority of New York and Jersey.

ImPAct Live Media—a joint venture between lifestyle marketing firms Active Public Enterprise Group, Huntington Beach, Calif., and aXcess Partners Worldwide, New York—said the assignment involves promoting all of the Port Authority properties as media platforms for advertising messages. Venues include the PATH train; the Port Authority bus terminals; JFK, LaGuardia, Liberty and Teterboro Airports; the Lincoln and Holland Tunnels; and the bridges that connect New York and New Jersey.

In a statement, Drew Sheinman, a partner at aXcess, said, “More than 450 million people access the Port Authority’s airports, bridges, tunnels and transit systems annually. This is the first time a media/marketing offering of this type will be available to engage these commuters and visitors with leading brands and new services while tapping the senses—sight, sound, touch, even taste—during their travel experience.”

Don Schulte, a principal with Active Public Enterprise Group, said in a statement, “We’re enhancing existing static advertising with a new media and promotional network that delivers messages to consumers in very unique ways, creating immediate interaction between brands and consumers.”

ImPAct Live Media landed the assignment following a review of undisclosed agencies. Billings on the assignment also were not disclosed.

Among media offerings, ImPAct Live plans to use audio, digital, direct marketing, outdoor, wireless and branded entertainment for advertising within the Port Authority venues.