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Reviews Put $30 Mil. in State Cash Up in Air
By Trevor Jensen
CHICAGO–The Illinois Bureau of Tourism is getting proposal requests ready for its $12 million account, which has been at Foote, Cone & Belding for close to five years, a bureau representative confirmed last week.
It’s the second state advertising account to go out to bid in recent weeks, following the Illinois Lottery’s decision to review earlier this summer. The lottery account, valued at $18 million, was also at FCB’s Chicago office, which declined to participate in the competition.
Finalists for the lottery business are Chicago agencies BBDO, DDB, J.
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