Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In essence, all music videos are ads, but hip-hop group Black Eyed Peas has taken things a step farther with its latest video, a pseudo-infomercial.
The video, complete with testimonials and statements like “Buy now!” flashing on-screen, touts a “Discover Hip Hop” (the song’s title) packet that includes tapes with hip-hop vocabulary and instructions on how to be a disc jockey.
Firefighters, suburbanites and others dance with the fake product as the Black Eyed Peas rap.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in