DAYTON, OHIO – Hot on the heels of its debut spot for its dry cat food line, Iams Co. is launching a dry dog food spot nationally as part of the company’s extensive $10-million 1993 pet food campaign. The animated spot rolls out on cable channels, including the Family Channel, Nickelodeon, VH1, The Discovery Channel, and USA this week. W.B. Doner/Southfield, Mich. handles.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity