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The Interactive Advertising Bureau (IAB) has published the new “IAB Glossary of Interactive Advertising Terms.” IAB president and CEO Robin Webster authored the glossary. Several years ago, Webster was responsible for the first glossary issued by CASIE, a coalition of the Association of American Advertising Agencies and the Association of National Advertisers.
“The lack of standard definitions for terms we use every day has been an area of concern for some time,” Webster said in a release.
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