Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The Interactive Advertising Bureau Tuesday unveiled a Universal Ad Package that is intended to ease and improve the efficiency of planning, buying and creating online media. It was designed in response to advertiser demand for more standard online ad guidelines.
The ad package is made up of four ad sizes: the 728 x 90 Interactive Messaging Unit (IMU); the 160 x 600 wide skyscraper, which like the 728 x 90 unit, is meant to sit on the perimeter of the page; and the 180 x 150 rectangle and 300 x 250 medium rectangle that feature similar proportions to TV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in