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NEW YORK Nine online Hispanic publishers and three research companies have banded together to form a committee within the Interactive Advertising Bureau dedicated to issues relating to Latino marketing on the Web.
The IAB Hispanic Committee plans to conduct research and develop standards in an effort to educate advertisers and agencies about the value of using online advertising to reach Latinos. Recent studies indicate that more than 14 million U.S. Hispanics access the Internet.
Peter Blacker, vice president of international and U.S.
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