IAB Adds 13 Member Companies

NEW YORK — The Interactive Advertising Bureau has added 13 online advertising sellers and publishers as new members.

They include: Allrecipes.com, AWS WeatherBug, Flashpot Networks, HiWire, LookSmart, MTV Networks, NetCreations, SmartMoney.com, Studio One Networks, Tech Target, Ticketmaster, Vivendi Universal’s Flipside.com and Winstar Interactive/Interep Interactive.

According to the New York-based interactive advertising association, its member companies now account for over 75 percent of the ad revenue generated via Internet advertising.