Hyundai's Latest Foray Falls Flat

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NEW YORK Staring out the window of an airplane can inspire deep thoughts, but how often does that quiet contemplation lead you to think about a car brand? A new Hyundai spot from Goodby, Silverstein & Partners opens on a middle-aged man in a window seat staring at the maze of knotted highways below him. A voiceover, presumably of his inner dialogue, shares his musings about the millions of people below, as the perspective moves closer to the ground.

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