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When Jack Bauer saves the world for the seventh time, he’ll do it from behind the wheel of a Hyundai.
The Korean automaker has committed to a season-long integration in Fox’s 24, taking up the slack from Ford, which until recently had enjoyed category exclusivity on the program. Per terms of the deal, the Hyundai Genesis will play a pivotal role throughout the season’s 26-episode arc, serving as the primary vehicle for rogue super-spy Bauer.
Although the integrations began in November, with the two-hour special 24: Redemption, Hyundai announced the buy only after it had trumpeted its January sales figures.
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