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BOSTON Koroberi Inc. said it has been chosen to handle advertising for Hyster Co., a national provider of lift trucks to heavy industry.
“We were attracted to the broad expertise Koroberi brings to the table in advertising, PR, direct and interactive,” said Paul Laroia, client president. “Innovative, tightly integrated marketing communications programs are where Hyster is putting its marketing dollars. We chose Koroberi because of its proven track record in our market space.”
Hyster is located in Greenville, N.C.,
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