HSR Publishes Branding Magazine

CHICAGO HSR Business to Business is distributing this week a new magazine called Business Brand Leadership, which chronicles the agency’s experience in b-to-b advertising.

The free magazine is also available online at www.hsr.com/newsletter. The publication’s primary author, who also oversaw the project, was Barbara Conry-Dressman, one of three HSR employees killed in an automobile accident in January, a representative from the Cincinnati shop said.

Included in the magazine are several case studies involving HSR’s clients such as Hobart, AK Steel and Makino. The magazine also offers insights and positioning strategies needed to keep a brand ahead in the marketplace, the shop said.

HSR previously published a similar publication called Niche, which chronicled business-to-business marketing and e-commerce.