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CHICAGO HSR Business to Business is distributing this week a new magazine called Business Brand Leadership, which chronicles the agency’s experience in b-to-b advertising.
The free magazine is also available online at www.hsr.com/newsletter. The publication’s primary author, who also oversaw the project, was Barbara Conry-Dressman, one of three HSR employees killed in an automobile accident in January, a representative from the Cincinnati shop said.
Included in the magazine are several case studies involving HSR’s clients such as Hobart, AK Steel and Makino.
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