HP's Baby Driver Hits Fast Lane

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Call him “Speed face.” As the bald-headed, purse-lipped star of this mesmerizing new spot from Goodby, Silverstein & Partners for HP e-printers, this baby is shown zooming across the country’s highways and byways, in his walker, smoking a cigar. Just kidding about the cigar, of course, but the humor comes from the preposterous, (obviously CGI-enabled) juxtaposition of this adorable shoeless innocent, tiny feet flapping, zipping past cars and trucks in his green-bottomed wheelie.

Think of The Straight Story, the movie about the guy riding a tractor across a couple of states to visit his brother, spliced with a Road Runner cartoon.

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