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SAN FRANCISCO-Hewlett-Packard will look within, and possibly beyond, its agency roster for a shop to handle a $100 million global campaign.
HP is asking roster shops Goodby, Silverstein & Partners, Publicis & Hal Riney and Saatchi & Saatchi, all in San Francisco, for ideas.
If it isn’t satisfied with the proposals, it will talk to outside agencies, said Ian Ryder, the company’s Palo Alto, Calif.-based director of global brand management. HP plans to implement the effort in the next eight to 12 months, he said.
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