How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

A former client and some solid project work made an RFP unnecessary

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Score one for leveraging past relationships.

In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief marketing officer at the time was Rob Price.

Flash forward to 2014: Price becomes president of Edible Arrangements and hires Havas to handle some projects, based in part on his familiarity with Benett. The agency completed the projects at the end of 2014, and now the retailer has handed the shop its entire creative account without a review.

"There's something to be said for relationships," Benett said.

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