How Facebook Wants Creative Agencies to Innovate in Live, Vertical and 360 Video

Andrew Keller discusses the platform's frontiers

Having moved from the agency world to become the global creative director of Facebook's Creative Shop, Andrew Keller is well positioned to work with creative agencies on optimizing and innovating their video content for the Facebook platform. 

Adweek caught up with Keller during Advertising Week to ask him about various Facebook video products, from Canvas to Facebook Live to Facebook 360, and how he plans to help agencies use those products to find new and engaging methods of storytelling.