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Is your baby a monkey?
This and other deep thoughts are at the heart of David Fowler’s The Creative Companion, a booklet that Ogilvy & Mather staffers are now soaking up. Four years ago, in the tradition of Ogilvy on Advertising, Fowler, 46, ecd at Ogilvy New York, began writing down what he’s learned in his 20-year career. Steve Hayden got wind of the project and commissioned the 33-page book, which has been sent to agency outposts worldwide.
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