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Bank of America to Review $250 Mil. Media Account
NEW YORK Bank of America has placed the media portion of its ad account into review, sources said. The Charlotte, N.C.-based financial services giant spent $250 million in U.S. measured media last year, per Nielsen Monitor-Plus. The bank’s overall global marketing spend is estimated at about $600 million. The incumbent on the media account is Chicago-based Prometheus Media Services, a unit of Omnicom’s OMD. Sources said the client was displeased last month when Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif.,
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