Y&R Lands NHL, ‘N.Y. Post’ Creative Assignments
New York The National Hockey League and the New York Post have hired Young & Rubicam here to handle creative assignments on their respective brands, the WPP agency said Friday. For the NHL, the shop, with its Toronto office, is producing a campaign that will include TV spots, print ads, digital marketing and cinema ads. Y&R’s New York Post assignment is tied to a new Page Six Sunday magazine. The Post task is a project, while Y&R will serve as a lead agency for the NHL, said Y&R New York managing partner Shelley Diamond.
Restaurant Chain to Review Creative on $80 Mil.Account
Los Angeles IHOP has informed its creative agency, McCann Erickson in Los Angeles, that it would review creative chores on its $80 million account, according to sources. Patrick Lenow, director of communications at the Glendale, Calif.-based company, denied a review is in the works and said the company considers the IPG shop its lead agency. In July, the company agreed to acquire the Applebee’s restaurant chain by the fourth quarter of 2007, only a week after McCann’s New York office won Applebee’s $180 million account. National media duties, by Universal McCann, are not in play, per sources.
Wunderman Installs Account Chief on Microsoft Business
New York WPP’s Wunderman has named DraftFCB West’s Kass Sells to the new post of managing director, global client lead on Microsoft, the shop’s second-largest client by revenue after Ford. Sells, 45, will be based in Seattle and report to worldwide COO David Sable. Previously, the New York-based Sable oversaw Microsoft, albeit from his broader role. At DraftFCB in Seattle, Sells was COO of West Coast operations, overseeing 135 staffers at four offices and helping to manage accounts such as Hewlett-Packard (imaging and print group). In his new post, Sells will not only oversee Wunderman’s efforts but also those of sister shops such as VML and KnowledgeBase Marketing that also work on Microsoft.
Citi Consolidates Media At WPP’s Mediaedge:cia
Chicago Citi is shifting media planning and magazine buying duties to WPP Group’s Mediaedge:cia, from Publicis Groupe’s Fallon, a company representative confirmed. The shift had been expected ever since Fallon lost global creative duties on the account last April. While Citi spent nearly $100 million on U.S. advertising last year, only about $15 million of that was in national magazines, according to Nielsen Monitor-Plus. Newspaper buying will remain with Valassis, according to the rep.
Delaney, Dusenberry and Rand To Be Inducted Into Hall of Fame
New York Tim Delaney, Phil Dusenberry and Paul Rand will be inducted into The One Club’s Creative Hall of Fame next month, the organization said. Delaney, CEO and founder of Leagas Delaney, London, is being honored for his contributions as a copywriter. He has worked on brands including Harrods, Timberland and Adidas. “He is probably one of the world’s best copywriters. He had a tremendous impact on the 1980s and 1990s,” said Mary Warlick, CEO of The One Club. “He did this by showing people that intelligent long copy would be read. His work for Harrods became as famous as Harrods.” Dusenberry, former chairman of BBDO North America and vice chairman of BBDO Worldwide, began his career as a copywriter at BBDO in 1962. He was responsible for lines such as “We bring good things to life” for General Electric, “It’s not TV, it’s HBO” for Home Box Office and “The choice of a new generation” for Pepsi-Cola. He also helped create “Morning in America” for the 1984 re-election campaign of President Ronald Reagan. “Phil created the phenomenon we know as Super Bowl advertising. If a spot was good at 30 seconds, he convinced people that it would be even better at 60 seconds,” said Warlick. Rand, who died in 1996 at the age of 82, was a graphic designer, teacher and writer. He worked at Esquire and Apparel Arts magazines in the 1930s. He created designs for Dubonnet, Lee Hats and Auto Car Corp. while at the Weintraub Advertising Agency in the 1940s. He designed iconic logos for companies such as IBM, UPS, ABC and Westinghouse. In addition, he taught graphic design at Yale University from 1956-85. “He was a designer of great renown,” said Warlick. The event, which will be chaired by David Abbott of Abbott Mead Vickers BBDO, London, will be held Oct. 17 at the Metropolitan Club in New York. Examples of the honorees’ work will be shown during the ceremony.The One Club inducts members into its hall of fame every two to three years. The last time was in 2005, when Cliff Freeman, John Hegarty and the late Diane Rothschild were honored.
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Y&R Lands NHL, ‘N.Y. Post’ Creative Assignments