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M&C Saatchi Defeats Riney For Creative of $30 Mil. Petco
LOS ANGELES Petco has confirmed the appointment of independent M&C Saatchi as its lead creative agency following a review. Estimated billings are $30 million. In the final round of the competition launched in May, M&C Saatchi, Santa Monica, Calif., beat Publicis & Hal Riney in San Francisco, sources said. The search was conducted without the input of a CMO, as Stan Latacha, Petco’s vp of marketing, had left prior to the start of the search and has not yet been replaced.
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