7 Shops Try for Quizno’s $25 Mil. Creative Assignment

NEW YORK Questionnaires were due back last Tuesday in Quizno’s estimated $25 million review, according to the RFP. Sources said the following shops returned the form: IPG’s Carmichael Lynch in Minneapolis and The Martin Agency in Richmond, Va.; Publicis & Hal Riney in San Francisco; and independents WongDoody in Los Angeles, Modernista! in Boston, Mad Dogs & Englishmen in New York, and Wieden + Kennedy in Portland, Ore. Wieden, hedging its bets, is also a finalist in Subway’s $225 million review. Incumbents Cliff Freeman and Partners and Initiative Media, both in New York, are defending. IPG’s Zipatoni in St. Louis, the in-store-marketing incumbent, was also invited to defend. A cut is due next week, with a decision slated for late July or August, sources said. Client executives did not return calls. Agency executives declined comment.

Old Navy Hires Fran Drescher, Kicks Off Hispanic Review

Fran Drescher, former star of CBS’ The Nanny, will replace Morgan Fairchild as Old Navy’s celebrity pitchwoman in its first fall campaign. Shemar Moore, host of Soul Train, will also star in the ads. TV spots shot last week in Los Angeles were created by Old Navy’s in-house team. Fairchild starred in commercials inspired by classic TV shows such as Green Acres, Family Feud and Love Boat. Old Navy confirmed it hired Drescher but would not comment on the direction of its advertising. The move comes as Gap Inc. talks to shops about creative assignments on its Old Navy and Banana Republic brands. Separately, Old Navy last week issued an RFP seeking a Hispanic agency to handle a TV creative project, the client confirmed. Agencies contacted were Vidal Partnership in New York, Leo Burnett’s Lapiz in Chicago and Omnicom’s Dieste, Harmel & Partners in Dallas. Spending was not disclosed. Old Navy spent about $160 million on ads in 2002 and $25 million in first quarter 2003, according to TNS Media Intelligence/CMR.

B&W Picks Finalists for $50 Mil. Media Account

NEW YORK Brown & Williamson Corp. has selected four New York shops to compete for its $50 million media account, sources said. The finalists are WPP’s MindShare; IPG’s Media First International; Media Kitchen, a unit of the Kirshenbaum Bond Creative Network; and the incumbent, Grey’s MediaCom, said sources. The client is expected to visit the shops next week, and final presentations are scheduled for the week of July 21, sources said. B&W, the U.S. arm of British American Tobacco, markets brands such as Kool and Lucky Strike. ADvice & ADvisors in New York, which is managing the review, could not be reached. The agencies either declined comment or could not be reached.

Coca-Cola Breaks New Dasani Ads, Tagline

NEW YORK The Coca-Cola Co. launches a TV, print and outdoor campaign for its Dasani water brand today using the new tagline, “Can’t live without it,” sources said. The campaign was created by WPP’s Berlin Cameron/Red Cell, which has been Dasani’s agency since the brand launched in 1999. Sources said Dasani’s positioning as a healthful refreshment remains the same. Executives at Berlin Cameron could not be reached. A client representative declined comment. Coke spent $20 million on ads for Dasani in 2002, according to TNS Media Intelligence/CMR.

3 Get Ready to Pitch for Monster’s Global Business

BOSTON At least three agencies are preparing to make presentations to online job service Monster next week as the client reviews creative chores on its global ad account, sources said. Pitching are Omnicom’s DDB, IPG’s Deutsch and Publicis’ Saatchi & Saatchi, all in New York, sources said. A Monster rep declined to identify contenders or say how many shops are participating. A decision is due by the end of July. Monster has claimed a total marketing budget of $100 million but has not specified the amount to be spent on measured media. Last year, the client spent $30 million on U.S. ads, according to TNS Media Intelligence/ CMR. The agencies either declined comment or could not be reached. Monster split with the two-year incumbent, Havas’ Arnold in Boston, in April. That shop crafted the client’s tagline, “Never settle.” Media chores, with Havas’ MPG, are unaffected.