Baglivo Tapped as Arnold McGrath President
NEW YORK—Mary Baglivo on July 8 will join Arnold McGrath as president, succeeding Stephen Badenhop, who is leaving the New York agency. Her primary charge is to win new business and help turn around an office that suffered 30 percent declines in both revenue and billings in 2001. Baglivo’s appointment had been expected [Adweek, June 17]. She most recently was CEO of Panoramic Communications, New York, and she will report to Arnold McGrath chairman and CEO Pat McGrath. Arnold is a unit of French holding company Havas.
4 Shops Pitch Novartis’ $100 Mil. Zelmac Assignment
NEW YORK—The four agencies competing for Novartis’ $100 million Zelmac business completed strategic pitches to the client, sources said. Omnicom’s Cline, Davis & Mann, WPP’s Ogilvy & Mather, and Interpublic Group’s McCann-Erickson and Deutsch are all scheduled to make creative pitches in mid-July. A decision is expected by Aug. 1, sources said. MindShare handles all Novartis media buying, which is not affected. Zelmac, which treats irritable bowel syndrome, is awaiting FDA approval.
Euro RSCG Wnek Gosper Takes $30 Mil. Argos Biz
NEW YORK—Euro RSCG Wnek Gosper, London, has been awarded the $30 million Argos account, besting Leo Burnett and the incumbent, Ogilvy & Mather, both London. Argos runs a catalogue that sells a variety of items, such as jewelry and electronics. The Euro RSCG Wnek Gosper’s pitch team was lead by Mark Wnek, executive creative director, and Adam Leigh, managing director.
IHOP Cuts to 3 for $30 Mil. Account
LOS ANGELES—IHOP Corp. has narrowed to three finalists in the review for its $30 million creative account. They are McCann-Erickson in Los Angeles, Young & Rubicam in Irvine, Calif., and Venables, Bell & Partners in San Francisco, a client representative said. Finalists are scheduled to make presentations at IHOP’s headquarters in Glendale, Calif., early next month, and a decision is expected before August. The representative declined to identify the three shops cut from the review last week.
CreativeOnDemand Breaks Hispanic VW TV Spots
ATLANTA—Volkswagen of America is challenging Hispanic consumers to “¡Agarra calle!” The phrase, which in English translates to “Take the road!,” is the tagline for CreativeOnDemand’s first campaign for the German automaker. The Coral Gables, Fla., shop has created six TV spots, which are breaking over the next month on the Telemundo and Univision Hispanic networks.
McCann S.F. Hires CD for Microsoft
SAN FRANCISCO—McCann-Erickson last week added a technology expert with past experience on the $350 million Microsoft business to its team, naming Michael Furlong svp and creative director on the account. In addition to his creative work, Furlong, 43, will pitch new business. He is the fifth cd to join the San Francisco shop on Microsoft. Furlong has freelanced for McCann periodically since last July, shortly after his former shop, Lowe Lintas & Partners, closed in San Francisco due to poor market conditions. At Lowe Lintas, he worked on accounts such as Sun Microsystems and Virgin Mobile. He has also freelanced at JWT & Tonic in the past year.
Chrysler Reorganizes Into Brand Teams
DETROIT—As part of a reorganization intended to create more clearly defined and autonomous brands, Chrysler will ask lead agency BBDO to keep creative teams dedicated to a single nameplate. George Murphy, svp, global marketing for the Chrysler Group, said he doesn’t want BBDO creatives split among the automaker’s three brands. Murphy’s comments came as Chrysler consolidated its marketing and product planning into three “Vehicle Brand Teams.” Executives heading those teams will be accountable for their brands’ marketing programs, dealer work and, ultimately, vehicle sales.
LoJack Unveils New Campaign
BOSTON—Stolen vehicle-recovery company LoJack has unveiled new work from Hill, Holliday, Connors, Cosmopulos, Boston, that introduces the tagline, “Keep it close.” A full-page ad running this week in USA Today shows a winding mountain road with approaching headlights—but no car. Text begins: “What do you do after you’ve recovered 50,000 stolen cars? A little something we like to call 50,001.” Radio has also hit the airwaves. Lojack in Dedham, Mass.—which spends about $10 million annually on ads—chose Hill, Holliday following a review last year. GSO/Davis, Boston, had previously crafted LoJack ads tagged, “Protect what’s yours.”
CVS moved its $35 million account to Boston’s Hill, Holliday, Connors, Cosmopulos from Bates, New York, following a review that was also believed to have included Publicis in New York. …
Juice company Apple & Eve has selected three finalists to pitch its $1-2 million account: Bouchez Kent + Co., Hanft Byrne Raboy & Partners and Manhattan Marketing Ensemble, all in New York. Each will get an assignment and present strategic ideas in early August. Managing the process is New York consultancy ADvice & ADvisors. … Nebraska shops Ayres Advertising and Kahler & Co. have merged to form Ayres-Kahler, an agency that claims $25 million in billings. … The packaged-goods division of Dole Food Co. has split with its incumbent, Mendelsohn/Zien, and is mulling at least four shops for its $7 million account, sources said. They are Colby & Partners, Santa Monica, Calif.; Dailey & Associates, West Hollywood, Calif.; and Ogilvy & Mather and Suissa Miller, both in Los Angeles. Sources said the four shops gave presentations at Dole’s West Lake, Calif., headquarters on June 14, and a decision is due next week.
Baglivo Tapped as Arnold McGrath President