BK Taps CM for $80 Mil. Kids’ Advertising
CHICAGO—Campbell Mithun’s experience with kids’ marketing, coupled with its Interpublic Group of Cos. parentage, were key to its landing of Burger King’s $80 million kids’ ad account. The Minneapolis shop was awarded the account 10 days after the Miami fast-food company sent creative duties on its $400 million adult ad account to McCann-Erickson in New York, also an IPG shop. In that time, Burger King continued to test kids’ marketing ideas from CM, as well as Grey Worldwide and incumbent Lowe Lintas & Partners, both in New York.
Fallon Wins $40 Mil. OmniSky Account
SAN FRANCISCO—Fallon in Minneapolis last week won the $40 million OmniSky Corp. account from incumbent TBWA\Chiat\Day in San Francisco, sources said. The decision was made after a review that also included Lowe Lintas & Partners in San Francisco and New York and Ogilvy & Mather’s New York office. Agency representatives could not be reached. OmniSky is based in Palo Alto, Calif.
Monster.com, Reebok Unveil Ads Super Bowl Sunday
BOSTON—Monster.com has unveiled a 30-second spot, “Assistant,” the first ad in the client’s domestic-image campaign from Arnold Worldwide. The spot, directed by award-winner Kinka Usher, features a hip young man who makes “prank” calls to his own office. The copy “Think big,” appears, but Arnold’s new undisclosed tagline will not be used until the spot, among others, runs Jan. 28 during CBS coverage of Super Bowl XXXV, an agency representative said. Monster’s budget at Boston-based Arnold is estimated to be $75-90 million. Separately,Reebok International on Super Bowl Sunday will launch a global campaign tagged, “Defy convention.” A 60-second spot will debut immediately after the Super Bowl during the premiere of CBS’s Survivor II: The Australian Outback. Berlin, Cameron & Partners in New York created the campaign, which features tennis star Venus Williams and other Reebok endorsers.
Burnett Names New COO
CHICAGO—Leo Burnett named Bob Mauro chief operating officer. Mauro, who joined the agency last November, will succeed Brad Brinegar, who was named CEO of Burnett’s U.S. operations last September. Previously, Mauro was evp and chief administrative officer of iFlourish.com, an e-retail incubator started by Accenture in 1999.
Phil Reiss, Industry Legal Pioneer, Dead at 69
NEW YORK—Phil Reiss, an architect of the ad industry’s first hostile bid when he worked with WPP on its 1987 takeover of J. Walter Thompson, died on Jan. 13 from colon cancer. The senior partner at Davis & Gilbert had been diagnosed with the disease in September 1999. Reiss was a key player in some of the industry’s biggest mergers and acquisitions: He helped create Omnicom, D’Arcy Masius Benton & Bowles and Backer Spielvogel Bates. But it was WPP chief executive Sir Martin Sorrell to whom Reiss was closest. He helped oversee WPP’s growth, counseling Sorrell through acquisitions of Ogilvy & Mather and Young & Rubicam. Reiss’ final foreign trip was to England last spring, where he and his wife, ad executive recruiter Gloria Viseltear, were guests at Sorrell’s investiture by Queen Elizabeth II.
Michael J. Fox Stars in Gateway Spots
NEW YORK—Two new spots that broke Friday in Gateway’s “People Rule” campaign feature actor Michael J. Fox. In one of the ads, which were created by McCann-Erickson in New York, Fox sits at a home office with an assistant and discusses how to get a “really cool” computer for less than $1,000. In a second spot, Fox calls a Gateway operator, who tells him Gateway will transfer files from his old computer at no extra cost.
Puris Co-Founds Venture Capital Group
NEW YORK—Martin Puris, founder and former chairman of Ammirati Puris Lintas, has launched New Things LLC, a venture capital group focusing on wireless and mobile communications companies. The group has invested in two companies: Vettro, a New York-based wireless professional services firm; and Cary, N.C.-based Avesair, a wireless ad-serving business. New Things was co-founded with David Bennahum, for-merly evp of technology strategy for APL.
AT&T Touts B2B Service via FCB
NEW YORK—AT&T has launched a new print campaign in national and regional newspapers that focuses on its B2B capabilities in network data, Internet and e-business solutions. FCB Worldwide created the campaign, tagged, “AT&T Business. Innovative works,” that features the AT&T globe logo highlighted in the telecommunications giant’s “Boundless” corporate campaign. One ad shows the logo superimposed on a man’s shaved head; another spot shows the logo woven into a DNA double helix.
Incumbent J. Walter Thompson in Detroit said it will defend the $20 million Goodyear Tire account. McCann-Erickson will participate in the review, with the lead office likely to be New York, accompanied by Troy, Mich., sources said. Other contenders have not been disclosed. … Publicis West in Los Angeles has hired Randy Browning, 35, as co-president, chief marketing officer, and Kevin Kehoe, 38, as co-president, chief creative officer. Browning was previously svp, group account director at Mullen in Wenham, Mass.; Kehoe was art director at Goodby, Silverstein & Partners in San Francisco. …David Levine, international creative director on Saatchi & Saatchi’s Procter & Gamble’s Ariel account, died Jan. 16. He was 52.
BK Taps CM for $80 Mil. Kids’ Advertising