United’s Media to Stay Within Publicis Groupe

CHICAGO—Executives at Fallon Worldwide are looking to place United Airline’s international media buying within the Publicis Groupe, sources said. The most likely candidate is Starcom MediaVest Group’s StarLink Worldwide here, which is close to the client’s Elk Grove Village, Ill., headquarters. That proximity is believed to be key for United executives, sources said. Other possibilities include MediaVest Worldwide and Optimedia, though neither of those is close to United’s base. It is also unclear whether Delta Air Lines, whose global account is at Starcom, would view having the business with StarLink as a conflict. Fallon will continue to handle global creative and domestic media duties. Executives from Starcom, StarLink and United either could not be reached or declined comment.

Burnett Worldwide CCO Conrad to Retire

CHICAGO—Miguel Angel Furones will take over as chief creative officer at Leo Burnett Worldwide on Jan. 1, the agency said. Furones, 53, replaces Michael Conrad, 58, who is retiring but will continue as an agency consultant. Furones became deputy chief creative officer in June 2001. Conrad, who came to Burnett when the Chicago shop bought his Frankfurt, Germany, firm in 1980, created the shop’s global product committee, which evaluates Burnett’s global work each quarter.

Tatham Wins Drexel Heritage Furniture

CHICAGO—Euro RSCG Tatham Partners beat out three other shops for the $5-10 million Drexel Heritage Furniture account, sources said. Competitors for the High Point, N.C.-based firm’s business were Fallon in Minneapolis and New York’s Merkley Newman Harty & Partners and Young & Rubicam, which teamed with sister WPP Group shop BrandBuzz. A company representative could not be reached. Tatham officials referred calls to the client.

Fallon Lands Sony Electronics in Europe

NEW YORK—Fallon in London last week won creative duties on Sony Corp.’s $80 million electronics business across Europe. The other finalists were London agencies Bartle Bogle Hegarty and Saatchi & Saatchi, the incumbent. The three shops are part of Publicis Groupe. Media is handled by Omnicom Group’s OMD UK in London.

Ford Taurus Returns to National Television

DETROIT—J. Walter Thompson here breaks a new campaign this week for Ford Motor Co.’s Ford Taurus, including the first national TV spot for the sedan since 2000. Ford opted for the national push because there are a number of improvements made to the 2003 model that they want to communicate, a client representative said. The effort also includes print and regional dealer ads.

Publicis’ 3Q Revenue Shows Slight Increase

CHICAGO—Publicis Groupe reported revenue of $1.78 billion for the first nine months of the year, up just under 2 percent from the same period a year ago. The Paris-based holding company said the growth is attributable to the consolidation late last year of Zenith Media, and to six days of input from Bcom3, which Publicis acquired on Sept. 24. Billings for the period were $14.7 billion vs. $11.4 billion in the first nine months of 2001, Publicis said.