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Carat Wins Boost Buying

LOS ANGELES—Youth-oriented cellular company Boost Mobile tapped Carat to handle media buying after a review. The Los Angeles shop edged out crosstown rivals Initiative Media and Horizon Media, which handled the buy for Boost’s September launch in California and Nevada. The review was led by Team One in El Segundo, Calif., which handles creative and media planning for the Irvine, Calif., client. Billings were undisclosed. Sources estimated billings at $10-20 million when Team One won the business earlier this year, but that figure could increase as Boost expands to other markets [Adweek, Sept.

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