Carat Wins Boost Buying
LOS ANGELES—Youth-oriented cellular company Boost Mobile tapped Carat to handle media buying after a review. The Los Angeles shop edged out crosstown rivals Initiative Media and Horizon Media, which handled the buy for Boost’s September launch in California and Nevada. The review was led by Team One in El Segundo, Calif., which handles creative and media planning for the Irvine, Calif., client. Billings were undisclosed. Sources estimated billings at $10-20 million when Team One won the business earlier this year, but that figure could increase as Boost expands to other markets [Adweek, Sept. 16].
4 to Pitch Supercuts
NEW YORK—Four shops have advanced to the final round of Supercuts’ $10-15 million creative review: Venables, Bell & Partners, San Francisco; The Richards Group, Dallas; Omnicom Group’s Element 79, Chicago; and Cliff Freeman and Partners, New York, sources said. Final presentations are scheduled for two days in mid-November at client headquarters in Minneapolis, said sources. The creative incumbent is McCann-Erickson, San Francisco. Media recently landed at MediaCom in New York.
Progressive to Meet With 6 Shops
NEW YORK—Insurance company Progressive Corp. will meet this week with the six agencies vying for a $5 million creative assignment targeting college-aged drivers, sources said. They are: Rubin Postaer and Associates, Santa Monica, Calif.; Butler, Shine & Stern, Sausalito, Calif.; WPP Group’s Wunderman, New York; 360 Youth, Cranbury, N.J.; College Kit, Hanover, N.H.; and Doner, Southfield, Mich., which handles Progressive’s core account. Three finalists will present in December, said sources. New York consultancy Roth Associates is managing the review.
5 Chase PacifiCare Hispanic
LOS ANGELES—PacifiCare Health Systems is meeting this week with five California finalists for its estimated $2 million Hispanic account. They are: al Punto, Tustin; Anita Santiago, Santa Monica; and Los Angeles shops cruz/kravetz: Ideas, Enlace Communications and Wing Latino Group. The Santa Ana, Calif., client expects to decide midmonth. The review is being led by Select Resources International, West Hollywood, Calif. Doner, Southfield, Mich., handles the $20 million general-market account.
Jantzen Hires Leopold Ketel
LOS ANGELES—Swimwear maker Jantzen tapped Leopold Ketel & Partners to handle its account. Billings were undisclosed. Spending has been minimal recently, per CMR. The other finalist was Leagas Delaney, San Francisco. The Portland shop will relaunch the 92-year-old brand, which was acquired by Perry Ellis International this year.
E.B. Lane Wins Santaluz
LOS ANGELES—E.B. Lane Marketing Communications has won the estimated $3-4 million account of Santaluz, a private coastal golf community in Southern California. Santaluz is owned by DMB Associates, which worked with the Phoenix agency on the Glenwild community in southern Utah. A TV, print, online, direct mail and event marketing campaign will target affluent home buyers.
Carat Wins Boost Buying