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GlobalHue Keeps Chrysler’s $50 Mil. Diversity Biz
DETROIT—Incumbent GlobalHue will retain duties on Chrysler Group’s $50 million diversity ad account. GlobalHue includes Don Coleman Advertising, Southfield, Mich., and Montemayor y Asociados, San Antonio. Global Hue, which is 49 percent owned by the Interpublic Group, also includes an Asian American agency believed to be Innovasia in Los Angeles. Other contenders were: PASS Urban Powertrain, a partnership of Arnell Group president Peter Arnell and African American recording-industry executive Steve Stoute, L3 Advertising, New York, Cultura, Dallas, and Osmosis Media Lab, New York; and SIP, comprised of Publicis, Sanchez & Levitan, Miami, Prime Access, New York, and Imada Wong Communications Group, Los Angeles.
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