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Health Net Selects Merkley Newman Harty

NEW YORK—Health Net of the Northeast has selected Merkley Newman Harty & Partners to handle its estimated $10 million account, sources said. Merkley bested three other New York shops to land the business: McCann-Erickson, DeVito/Verdi and Catalyst, sources said. Previously, the account was in-house. The assignment in cludes creative and media duties and some below-the- line tasks. Merkley referred calls to executives at the Shelton, Conn., client, which could not be reached.

Arnold, Others Pitch for McDonald’s Diner Account

BOSTON—Arnold and three agencies made final presentations last week for McDonald’s Diner Inside account, sources said.