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3 Shops Expected to Continue in BCBS Review

CHICAGO—Three agencies are expected to advance in Blue Cross and Blue Shield of Minnesota’s 10-year, $80-110 million anti-smoking review: Carmichael Lynch in Minneapolis, Crispin Porter + Bogusky in Miami and Arnold in San Francisco, sources said. Three other shops in the competition were BBDO Minneapolis, BVK, Milwaukee, and Ground Zero in Marina del Rey, Calif. A decision is expected by July. The review is being run by consultant Jan Apple in Minnetonka, Minn. A client representative denied a cut had been made.

Fallon, BMW to Make Another Round of Films

CHICAGO—BMW of North America will break a new round of its award-winning Internet film program, BMWfilms.com, this fall. The next batch will again include actor Clive Owen as the driver of several BMW cars and will be executive-produced by Panic Room director David Fincher. Last year’s five-film program, which used directors such as Ang Lee and Guy Ritchie, won Fallon Minneapolis the top interactive awards at the One Show and the Clios.

FCB Out of the Hunt for Mattel

CHICAGO—Incumbent Foote, Cone & Belding has decided not to go forward with its pitch for Mattel’s boys and entertainment division, sources said. The shop had handled the account, worth $40 million in billings, out of its Chicago and El Segundo, Calif., offices. FCB, New York, will pursue business with Mattel-owned licensed entertainment properties for Fisher Price, sources said. Still pitching the boys and entertainment business, as well as the infant and preschool entertainment properties, are roster shops Ogilvy & Mather, Culver City, Calif.; Young & Rubicam in Irvine, Calif.; and McCann-Erickson, San Francisco. Pitching Mattel global assignments are incumbent Ogilvy & Mather and McCann-Erickson, the client said. Billings for all three pieces of business are more than $50 million.

DDB’s Jackson Takes Global A-B Role

CHICAGO—DDB Chicago promoted Steve Jackson to worldwide account director on the Anheuser-Busch account. John Greening, who held the position, will focus on his role as client services director. Jackson joined DDB in 1982.

TruServ Names New Marketing Executive

CHICAGO—TruServ Corp. named Carol Cruikshank-Wentworth its vp of marketing and advertising. She was previously vp, marketing and sales promotion at Fred Meyer in Portland, Ore. She will report to Rob Liebgott, svp sales, marketing and advertising at the Chicago-based hardware co-op. TruServ’s agency is MARC USA, Pittsburgh.

Campbell Mithun in West Wins Union Bank

LOS ANGELES—Campbell Mithun has won Union Bank of California’s $8 million ad account following a review, the client confirmed last week. Union Bank had worked with G/F/D/M in San Francisco, which closed its doors earlier this year. Finalists included Arnold and Pickett Advertising, both in San Francisco, and Ground Zero in Marina del Rey, Calif., said Jessica Anderson, the client’s chief marketing officer. The San Diego office of the Minneapolis shop will handle strategy and creative. Media remains with Round 2 Communications, Los Angeles.