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Richards Continues Bid for Hyundai Dealers

LOS ANGELES—The Richards Group last week presented capabilities to several Hyundai Motor America regional dealer groups as it vies for creative on the $180 million business, the Fountain Valley, Calif., client confirmed. Bates USA West in Irvine, Calif., currently handles dealer work, but recently lost national creative to Richards in Dallas. While the four associations will make their own selections, one source said there is “a lot of pressure from the manufacturer to go with the national agency.” A decision is not expected before June.

Wieden Breaks First Pizza Hut Work

LOS ANGELES—Wieden + Kennedy in Portland, Ore., last week launched its first ads for Pizza Hut since becoming the client’s secondary agency earlier this year. The campaign, which promotes a pizza called The Insider, is themed “Where’s the cheese at?” A 30-second spot shows people who are served meals like grilled cheese and macaroni and cheese, and find the cheese missing. The effort also includes 15- and 30-second spots showing the pizza. Campaign spending was undisclosed. BBDO, New York, is the Dallas client’s lead agency. Pizza Hut spent $140 million on ads in 2001, per CMR.

Hill, Holliday for Togo’s: ‘A Way of Lunch’

BOSTON—Allied Domecq’s Togo’s Restaurants is breaking a campaign themed, “Legends of Togo’s.” Tagged “A way of lunch,” one 30-second commercial parodies poorly dubbed mythical epics and shows a hungry bald giant rising from the sea to terrorize island villagers. Later, he winds up at Togo’s. Hill, Holliday, Connors, Cosmopulos in San Francisco won ad chores for the 350-unit chain last November. Spending was then estimated at $10 million.

TiVo, Best Buy Unveil New Ad Format

LOS ANGELES—TiVo and Best Buy debut a new ad format this week that allows TiVo subscribers to opt in for branded entertainment. Best Buy in Minneapolis is using its “Go mobile” campaign, launching May 20 on MTV and VH1 and promoting products such as PDAs and cell phones, to encourage TiVo subscribers to click on the ads for access to jam sessions with Sheryl Crow and the chance to receive a free copy of her new CD. Viewers can also watch vignettes that offer tips for achieving “electronic feng shui” with Best Buy products. Minneapolis-based Jambalaya worked with Best Buy to develop the content. TiVo is based in San Jose, Calif.

Campbell-Ewald Promotes Dolab

LOS ANGELES—Campbell-Ewald Advertising, Santa Monica, Calif., promoted senior copywriter John Dolab to vp. He works on clients including Farmers Insurance, KMPC Sporting News Radio and Asiana Airlines.

ILog Selects Philip Johnson for Ads

BOSTON—ILog selected Philip Johnson Associates following a review of undisclosed agencies. The French business-software company, with U.S. operations in Mountain View, Calif., will work with PJA’s office in San Francisco. Ads will likely target corporate decision makers and run mainly in trade and business publications. Spending was not disclosed.