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Bahamas Resort Seeks New Agency
ATLANTA—Our Lucaya has issued requests for proposals to agencies with tourism marketing experience. Billings are undisclosed, but sources peg spending at$3 million. Incumbent The Zimmerman Agency, Tallahassee, Fla., will defend. Other shops responding to the rfp include The Richards Group, Dallas; BaylessCronin, Atlanta, with sister shop Pinkhaus, Miami; and Gearon Hoffman, Boston. A decision is expected in December.
NEA, Eisner Go Their Separate Ways
ATLANTA—The National Education Association has moved its estimated $3 million account from Eisner Communications to Lagurens Hamburger Stone and AGS Communications.
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