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Powerade Returns to Wieden Pending Litigation
NEW YORK—Coca-Cola has pulled its estimated $60 million Powerade sports drink and $25 million Dasani water accounts from Foote, Cone & Belding until the agency’s litigation with PepsiCo is resolved, a Coke representative said. The brands will revert to their previous agencies, Wieden + Kennedy in Portland, Ore., and Berlin, Cameron & Partners in New York, respectively. Last month, a Chicago court barred four FCB Chicago employees from working on Dasani because they had collaborated on Pepsi’s Aquafina brand.
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