Hotline

BK and McCann Split; IPG Shops Expand Duties

MIAMI—Burger King last week parted ways with McCann-Erickson in New York, which handled the adult portion of its roughly $400 million ad account. BK stopped short of officially calling a review or naming any new shops to its roster. The move follows an eight-person shakeup in BK’s marketing ranks. New personnel fill a broad range of research, menu development and media posts, all reporting to CMO Chris Clouser. Separately, BK is expanding its relationship with several other Interpublic Group of Cos. agencies. In a release, BK said Campbell Mithun will keep BK’s kids account, Draft increases promotional responsibilities outside the U.S., Weber Shandwick will get more PR duties, and Octagon will increase its sports marketing tasks.

CCG Shares Take Hit After Profit Warning

NEW YORK—Shares in Cordiant Communications Group plummeted Friday after the company warned investors it will miss already-lowered revenue and profit targets. In NYSE trading, CCG closed at $5, down 31 percent from the previous day’s trading and well below the stock’s 52-week high of $22.75. In an interim statement released in August, CCG predicted full-year revenue would be flat. CCG now says 2001 revenue will drop 5 percent, resulting in a “significant reduction in profitability.” The company said the downturn in North American marketing expenditures has spread to its European and Asian Pacific operations. CCG also cited “tragic events in North America,” which led to cancellation of client campaigns. Cordiant has already cut 7 percent of its 10,000-person global work force and hinted that more cutbacks are expected, saying the company is “re-evaluating our cost base targets.”

Y&R’s Breen Rises to North American Role

NEW YORK—Howard Breen, president and CEO of Young & Rubicam’s Chicago office, was promoted to chairman and CEO of North American Regions. Breen, 45, will oversee Y&R offices in San Francisco, Chicago, Miami and Detroit, as well as three subsidiaries: SicolaMartin in Austin, Texas; The Bravo Group in Miami; and Kang & Lee Advertising in New York. Ron Bess continues to lead Y&R’s flagship office in New York as chairman and CEO, and David Murphy remains CEO of The Y&R Cos. in Irvine, Calif. They all report to worldwide CEO Ed Vick.

Williams Looks to DDB; FCB Shifts Management

CHICAGO—Foote, Cone & Belding installed new management at its Chicago office after president Brian Williams left last week. Williams is headed to DDB to oversee its newly acquired Quaker business, according to sources. Jonathon Harries, whom sources said Omnicom and DDB also approached, is staying at FCB as chairman of Chicago and worldwide creative director. He inherits the latter post from Geoff Thompson, 58, who is retiring. Harries will run FCB Chicago with Dana Anderson, formerly managing director, who takes over as president and CEO.

JWT Promotes Digital@JWT Chief

NEW YORK—J. Walter Thompson has promoted Kevin Wassong, senior partner and director of Digital@JWT in New York, to president of Digital@JWT North America. The shop is looking to further expand its interactive marketing efforts in the U.S. and Canada.