Hill, Holliday Wins Red Roof
SAN FRANCISCO—Hill, Holliday won the estimated $10-15 million Red Roof Inns account. The San Francisco shop edged out TBWA\Chiat\Day, Playa del Rey, Calif., Cramer-Krasselt, Chicago, and DeVito/Verdi, New York. Incumbent The Richards Group, Dallas, did not pitch. The Dallas-based motel chain has more than 330 properties, primarily in the Southeast, East and Midwest.
Y&R Withdraws From Adobe Pitch
SAN FRANCISCO—Incumbent Young & Rubicam, San Francisco, withdrew from the review for the $20 million Adobe Systems account. Deutsch/LA, Marina del Rey, Calif., and Black Rocket/Euro RSCG and Goodby, Silverstein & Partners, both in San Francisco, remain in the review, which is being led by Select Resources International in West Hollywood, Calif. Creative presentations are expected by the end of October. Adobe in San Jose, Calif., creates publishing software.
Miraglia Named ECD at E.B. Lane
LOS ANGELES—Jeff Miraglia was promoted to executive creative director at E.B. Lane Marketing Communi cations in Phoenix. He had shared creative director duties with Bruce Nilsson, who departed the agency for McMurry Advertising.
Auto Campaign Roundup
Lexus is breaking a TV, print, online and out-of-home campaign for the redesigned ES 300. Created by Team One Advertising in El Segundo, Calif., ads use the new tagline, “Welcome to a new world of luxury.” Lexus spent roughly $15 million advertising the ES in 2000, per CMR. … Nissan North America’s luxury division, Infiniti, last week launched a campaign for its new I35 luxury sedan. Created by TBWA\Chiat\Day in Playa del Rey, Calif., the campaign includes broadcast, print and outdoor ads. Sources estimate spending at $20 million. Ads introduce the tagline “More power, more grace, more I.” … Rubin Postaer and Associates in Santa Monica, Calif., has unveiled TV spots for American Honda Motor Co.’s 2002 Civic, CR-V sport utility vehicle, Accord and Odyssey minivan models. The CR-V ads focus on “Adventures in reality”; the Accord ads tout features such as a roomy trunk; the Odyssey spots are themed “It’s one of the joys of parenthood”; and the Civic spots touch on issues such as appearance and safety. Honda spent $315 million advertising those vehicles in 2000, per CMR.
Shakey’s restaurant chain launched a review for its $2 million creative and media account. Eight-year incumbent G/F/D/M in Los Angeles was invited to pitch but declined, said Sean Flynn, president of the Garden Grove, Calif., chain. Briefs are being sent to three agencies this week, including Big Imagination Group in Culver City, Calif., which was tapped in July to handle branding, ID and trade advertising projects for a new line of Shakey’s products. A decision is expected by November. … Online superstore Buy.com, Aliso Viejo, Calif., selected crosstown shop Thinkbig Marketing Group as its creative and media agency without a review. Buy.com had 2000 media expenditures of roughly $6 million, per CMR.
Hill, Holliday Wins Red Roof