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3 Await Decision on $400 Mil. AT&T Account
NEW YORK—Final presentations for the estimated $400 million AT&T Wireless account took place on Friday. The three remaining contenders are FCB, Ogilvy & Mather, both in New York, and TBWA\Chiat\Day in Playa Del Rey, Calif. A decision is expected in mid-July.
$250 Mil.+ Sony Biz Stays at Universal McCann
LOS ANGELES—Universal McCann here has successfully defended its $250 million-plus Sony Pictures Entertainment media buying business, said sources. The incumbent beat Starcom in Chicago and The Media Edge/MindShare in New York in the final round of a six-month review.
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